BRAND POSITION •
BRAND PERSONALITY •
VIGOR TAGLINE & THEME SONG •
NEW CREATIVE & RATIONALE •
Vigor Power’s New Tagline  
 
 
Vigor Power’s Theme Song
I am young and full of enthusiasm in life.
I want to take the challenges of my lifestyle.
I have what it takes
to feed the needs, pressure and desire
of the day and the night.
I work hard and I play hard.
I am SOMEBODY, not anybody
I’ve the courage.
The world is mine.
With Vigor Power, The Source of Power,
I am ready for challenges.
I am ready for action.
I am ready to rock.

Are you?
 
 
 
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