BRAND POSITION •
BRAND PERSONALITY •
VIGOR TAGLINE & THEME SONG •
NEW CREATIVE & RATIONALE •
New Creative - The Muscle Man  

Rationale Behind the Creative
The Muscle Man creative aims to depict the instant electrifying power up sensation when one drinks Vigor Power.
The link to the product is being dramatized by showing a 3D futuristic battery pack embedded within the muscular athlete powered by both Vigor Power Regular and Vigor
Power Ice.
Overall impression is electrifying, energized and futuristic. The current colour scheme is warm and almost dawn-like to signify the new Vigor Power’s brand
communication.
 
 
 
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